E-commerce · Configurator
Nova Luxe
A flooring showroom where you drop a swatch into your own room before you buy.
- Scope
- Full site + configurator + promo video
- Timeline
- Live, ongoing
- Stack
- Next.js · WhatsApp Business API
- Role
- E-commerce · Configurator
The brief
Real client — a flooring retailer in Cherry Hill, NJ. Let shoppers see a floor in their own room and walk away with a priced quote, without a store visit.
My role
Full build: the room-by-room visual configurator, the 15-floor swatch catalog, PDF spec export, WhatsApp quote handoff, and the cinematic room-tour promo video.
The signature detail
Tap a swatch and the room repaints itself — no reload, no upload.
The result
A live showroom where a shopper picks a room style, drops in a swatch, and sends a priced build straight to the store on WhatsApp.
- 15-floor swatch catalog
- Room-by-room visual configurator
- WhatsApp quote handoff
- PDF spec export
Real client / product work — not a concept build. Captures and video are from the live site.
The difference, in one drag
