AGA DURDY STUDIO — GLOBAL DIGITAL STUDIO

We sell taste. AI sells speed.

Anyone can generate a clean website in minutes. The edge is taste: real copy, a brand with a point of view, accessibility done properly, and one deliberately unreasonable detail per build.

See the work Get a quote in 24h

EIGHT LIVE BUILDS — REAL CAPTURES, CLICK ANY TO VISIT

01Selected work

Eight builds, eight points of view.

Each one started from the same stack everyone is using. What sets them apart is the brief read closely, the role taken seriously, and a result that earns its keep. Read the brief, the role, and the result.

E-commerce · Configurator

Nova Luxe

A flooring showroom where you drop a swatch into your own room before you buy.

The brief: Real client — a flooring retailer in Cherry Hill, NJ. Let shoppers see a floor in their own room and walk away with a priced quote, without a store visit.
My role: Full build: the room-by-room visual configurator, the 15-floor swatch catalog, PDF spec export, WhatsApp quote handoff, and the cinematic room-tour promo video.
The result: A live showroom where a shopper picks a room style, drops in a swatch, and sends a priced build straight to the store on WhatsApp.

↳ Signature:Tap a swatch and the room repaints itself — no reload, no upload.

15-floor swatch catalog
Room-by-room visual configurator
WhatsApp quote handoff
PDF spec export

Read the case View live

Live homepage of madenvietnam — a B2B sourcing marketplace with category rail and product grid

Marketplace · B2B

MadeInVietnam

A B2B sourcing marketplace connecting Vietnamese manufacturers to global buyers.

The brief: Real product — a multi-vendor marketplace for sourcing goods made in Vietnam, across 35+ categories from raw materials to consumer electronics.
My role: Full build: the supplier and product catalog, AI-assisted and image search, the request-for-quotation flow, and a bilingual EN/VI storefront.
The result: A live, populated marketplace with verified-supplier badges, per-product quoting, and its own seller-application pipeline.

↳ Signature:Search by photo — drop in a product image, get matching Vietnamese suppliers back.

AI-assisted + image search
Request-for-quotation flow
35+ product categories
Bilingual EN/VI storefront

Read the case View live

Ed-Tech · AI Product

Ray English

An AI English coach that talks, corrects your writing, and won't let you forget a word.

The brief: Real product — a conversational English-learning app for adult learners chasing fluency, not an exam date.
My role: Full build: the AI conversation coach, a spaced-repetition vocab engine, in-language writing feedback, and localized VND pricing via VietQR.
The result: A live subscription product with a free tier and four paid tiers, running its own AI tutor end to end.

↳ Signature:Ray quizzes you on a new word again in 2 days, then 5 — spaced repetition built into the chat, not a bolted-on flashcard app.

AI conversation coach
Spaced-repetition vocab engine
In-language writing feedback
Localized VND pricing (VietQR)

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Brand · UX · 3D

Northwind Flooring

Premium flooring you can almost feel through the screen.

The brief: Make people feel the material — then book a consult.
My role: Brand, UX, a 3D wood-plank hero, and a scroll-driven “material morph.”
The result: Tactile, interactive, unmistakably $10k-grade.

↳ Signature:A hero plank that morphs grain and finish as you scroll.

Draggable 3D plank hero
Scroll-driven material morph
Statically generated Next.js build

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Naming · Identity · 3D

Maraş

Turkish stretch ice cream, given a heritage it deserves.

The brief: Build a heritage brand and a retail line from a blank page.
My role: Naming and brand identity (a heritage seal), 3D product tubs, playful-premium motion.
The result: A boutique-heritage brand with an in-store product line.

↳ Signature:A hero scoop that genuinely stretches as you pull the page.

Full naming + identity system
3D product tub renders
Playful-premium motion language

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Editorial · Cinematic

Lumière

Michelin-tier prestige, slowed to a hush.

The brief: Sell Michelin-tier prestige and take reservations.
My role: Cinematic dark editorial, a scroll-pinned 12-course menu.
The result: Hushed, expensive, deliberately slow.

↳ Signature:A 12-course menu that reveals itself one plate at a time, pinned to your scroll.

Scroll-pinned 12-course menu
Cinematic dark editorial system
Reservation flow

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Clinical UX · Accessibility

Lumina Dental

A clinic people trust before they walk in.

The brief: Build trust fast and book consultations.
My role: Clean clinical UX, a before/after gallery, WCAG AA throughout.
The result: Reassuring, conversion-focused, fully accessible.

↳ Signature:A before/after slider tuned for trust, not spectacle — and audited to AA.

WCAG AA audited
Before/after gallery tuned for trust
Conversion-focused booking flow

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Quiet Luxury · Lead-gen

Marlowe & Vane

Estates that whisper. Leads that qualify themselves.

The brief: Showcase estates and capture genuinely qualified leads.
My role: Quiet-luxury editorial, cinematic listings, dynamic detail pages.
The result: Prestige, architectural, and quietly lead-driven.

↳ Signature:An architectural cursor reticle that frames each estate as you browse.

Cursor reticle that frames listings
Dynamic listing detail pages
Lead-qualifying enquiry flow

Read the case View live

02Approach

Taste is the bottleneck now — not the tech.

The web is filling with clean, competent, identical sites — the average of everything a model has seen. I treat AI as the fastest junior I've ever worked with: brilliant at speed, hopeless at judgement. The judgement is mine. So is the brand, the copy, the accessibility, and the one detail that makes a site impossible to forget.

Read the brief like a person

Before a single component, I get clear on who it's for, what it has to do, and where the current site is losing them. The best taste decisions are downstream of understanding the business.

Brand, copy, structure — then pixels

Voice and message come first; layout serves them. I write the words, set the tone, and build the information architecture so the design has something true to dress.

Build fast, on a sharp stack

Next.js, Framer Motion, and a careful design system let me move at AI speed without shipping the average of everything that already exists. Speed is the floor, not the product.

Add one unreasonable detail

Every build gets a single signature move that nobody asked for and everybody remembers — a stretch hero, a pinned menu, a cursor that frames the work. That's the part you can't generate.

How an engagement runs

Week 1
Discovery, brand, copy
Who it's for, what it must do, the voice it speaks in.
Week 2
Design + build
Design system, build, motion, accessibility audit.
Delivery
Launch + 2 revision rounds
Deployed, handed over, and polished with you.

03Services

$10k-grade. Not $10k.

AI speed is why the price isn't $10k. Taste is why it looks like it was. Every engagement includes brand thinking, real copy, accessibility, and the signature detail — those aren't add-ons, they're the point.

Web design + build

Market rate $6–12k

from $2,500

Real copy, not lorem
Design system + build
SEO + AA accessibility
One signature detail

Details in a 15-min intro call

Landing pages

Market rate $2–5k

from $900

One page, one job
Copy + design + build
Motion that earns attention
Live in days

Details in a 15-min intro call

Brand + identity

Market rate $4–8k

from $1,800

Naming + marks
Voice + messaging
Brand guide
Site designed to match

Details in a 15-min intro call

Motion + AI content

Scoped per project

from $500

Promo + product video
Motion graphics
AI content pipelines, curated by hand
Social-ready formats

Details in a 15-min intro call

Watch judgement happen.

This is the actual pipeline behind every deliverable — shown on this site's own hero copy. The AI draft is real. So is everything we cut.

01 · Brief
A global studio that sells taste, not speed. Say it without sounding like everyone else.
02 · AI draft
“We are a professional agency delivering high-quality digital solutions. We use cutting-edge technology to help you grow and achieve your goals.”
03 · Curation
Cut: “professional”, “high-quality”, “cutting-edge”, “solutions”. Every claim generic, nothing at stake. Keep one idea — speed is table stakes, judgement isn't.
04 · Shipped
“Anyone can generate a clean website in minutes. The edge is taste: real copy, a brand with a point of view, accessibility done properly, and one deliberately unreasonable detail per build.”

04The studio

Aga Durdy

Founder · Designer · Developer

Founder-led, start to finish. Every enquiry is answered by the person who designs the work.

One designer-developer, a sharp stack, and a standing rule: nothing ships until it has a point of view. The eight live builds above are the portfolio — click through them, view source, flip the switch. That's the interview.

Fair questions

How long does a project take?

Landing pages ship in under two weeks. Full sites: two weeks of focused work — week one is discovery, brand and copy; week two is build and polish. Two revision rounds included.

Why are the prices lower than the work looks?

AI does the fast parts, so you don't pay for hours of boilerplate. You pay for the judgement — the brand, the copy, the accessibility, the one detail nobody else would build.

Do you use AI?

Yes, openly — for speed. Every word, colour and interaction is still chosen by a human with a point of view. That's the whole pitch. Flip the switch in the corner to see the difference judgement makes.

Where are you based?

I work worldwide, remote and async, on your timezone. Enquiries get a reply within one business day.

04Start a project

Tell me what you're building.

A sentence about the project is enough to start. I read every enquiry myself, reply within one business day, and we'll figure out whether it's a landing page, a full site, or a brand-and-build from there.

Email: hello@agadesing.com
Based: Working worldwide — remote, async, on your timezone.