
Brand · UX · 3D
Northwind Flooring
Premium flooring you can almost feel through the screen.
- Scope
- Brand + full site
- Timeline
- 2 weeks
- Stack
- Next.js · Three.js · Framer Motion
- Role
- Brand · UX · 3D
The brief
Make people feel the material — then book a consult.
My role
Brand, UX, a 3D wood-plank hero, and a scroll-driven “material morph.”
The signature detail
A hero plank that morphs grain and finish as you scroll.
The result
Tactile, interactive, unmistakably $10k-grade.
- Draggable 3D plank hero
- Scroll-driven material morph
- Statically generated Next.js build
Self-initiated concept build — a fictional brand, shipped as a real production site.
The difference, in one drag


